Cresta enhances customer interactions by providing AI-driven real-time support for contact center agents, ensuring consistent, high-quality service. Instead of relying solely on static scripts, Cresta offers suggestions and insights based on ongoing conversations, guiding agents to the best responses and strategies. This reduces training time, shortens resolution periods, and boosts customer satisfaction. As the AI learns from each exchange, it refines its recommendations, enabling teams to improve continuously and maintain a competitive edge in fast-paced service environments where every interaction counts.